Mercantile Marts Privacy Notice

Last updated: October 5th, 2009.

Mercantile Mart knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy.

By visiting Mercantile Mart, you are accepting the practices described in this Privacy Notice.

What Personal Information About Customers Does Mercantile Mart Gather?

The information we learn from customers helps us personalize and continually improve your shopping experience at Mercantile Mart. Here are the types of information we gather.

* Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our stores, and communicating with you.

* Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses Mercantile Mart.

* E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Mercantile Mart if your computer supports such capabilities. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences.

* Information from Other Sources: We might receive information about you from other sources and add it to our account information.

What About Cookies?

* Cookies are alphanumeric identifiers that we transfer to your computers hard drive through your Web browser to enable our systems to recognize your browser and to provide additional features such as personalized greetings, and storage of items in your Shopping Cart between visits.

* The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-ons settings or visiting the Website of its manufacturer. However, because cookies allow you to take advantage of some of Mercantile Marts essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Mercantile Mart products and services that require you to Sign in.

Does Mercantile Mart Share the Information It Receives?

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We do not share customer information with any third party.

What About Third-Party Advertisers and Links to Other Websites?

Our site includes third-party advertising and links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites. These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalize advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Notice. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about Internet advertising companies (also called "ad networks" or "network advertisers"), including information about how to opt-out of their information collection. Mercantile Mart also displays targeted advertising based on personal information about users. Although Mercantile Mart does not provide any personal information to advertisers, advertisers (including ad-serving companies) may assume that users who interact with or click on a targeted advertisement meet the targeting criteria used to display the ad (for example, users in the northwestern United States who like classical music).

Which Information Can I Access?

Mercantile Mart gives you access to a broad range of information about your account and your interactions with Mercantile Mart for the limited purpose of viewing and, in certain cases, updating that information.

What Choices Do I Have?

* As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such Mercantile Mart features as your Profile, Customer Reviews, ect.

* You can add or update certain information on pages such as those listed in the section above.

* If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences. (If you do not want to receive Conditions of Use and other legal notices from us, such as this Privacy Notice, those notices will still govern your use of Mercantile Mart, and it is your responsibility to review them for changes.
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